As anyone who's ever perused the aisles of a beauty specialty store or even a drugstore! That's why each year in the Good Housekeeping Institute Beauty Lab , our scientists rigorously test skincare products, from moisturizers to cleansers , exfoliators , anti-aging treatments , and more from drugstore to high-end beauty brands and everything in between: To find the ones that measurably show results in Lab tests, and that consumers also love using. For our testing, GH Beauty Lab scientists send label-masked skincare products from hundreds of brands to a panel of thousands of women across the country and solicit real, unbiased feedback from consumers with a range of skin types. We also take scientific measurements in the Lab using instruments to evaluate the results, such as the Corneometer, which measures skin's moisture levels , and the Visia Complexion Analyzer, a digital imaging device that can track changes in skin, including the size and depth of wrinkles , pore count , and dark spots. Here, the GH Beauty Lab's top-tested best skincare products and number one brands of all time to invest in for your routine , including drugstore buys recommended by dermatologists, and the products that will give you glowing skin whether you're in your 30s or your 90s. Below are our top picks, proven to to be the best performers in their categories, thoroughly evaluated or tested by the GH Beauty Lab's scientists for efficacy and safety:.
Great skin starts here...
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According to a recent study I just made up, percent of you have no freaking idea what to do with the massive number of skincare products sitting in your bathroom hey, the data. At least once a week, I get a late-night text from a friend frantically asking about the correct order to apply skincare products. Like, what comes first, serum or toner? Or, wait, face oil? Is that before or after moisturizer?
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Getting the most out of your skincare routine starts with understanding which products best target your specific needs. There's no singular regimen that works for everyone, but there are products that we turn to time and time again. With the ever-expanding skincare space, narrowing down your search can become a tedious, even defeating process. And with the changing of seasons, you may be seeking out ways to optimize your routine, introduce new products to your process, or tackle different skin complications as your needs change. Amid all the new beauty products and skincare formulas that hit the market, there are certain standby beauty products that are in any skincare fanatics medicine cabinet.
As much as I love makeup and trust, me I really love it , skincare is the place to invest when it comes to your beauty routine. I'm not saying you have to drop half your overdraft on a face serum , but you do have to invest time, patience, and yes, perhaps a little cash, when it comes to curating a skincare routine that works. So where to start? There's a whole lotta noise out there and it can be tricky to seperate the magic from the marketing when it comes to skincare shopping.